Shannon Family Automotive

Overview

Shannon Family Automotive needed a mark and system that holds up on a shop facade, a bay door, and staff gear. The identity had to read from the street, stay clean in embroidery, and feel like a family-run shop rather than a generic service chain.

Main Tasks

• Develop the script lockup, gear mark, and type hierarchy for building and apparel.
• Design environmental graphics for the facade, entry glass, and color-blocked bay door.
• Extend the system across hats, jackets, shirts, totes, and drinkware.
• Prepare production files for signage, embroidery, and print decoration.

Accomplishments

• Delivered a lockup that reads at distance in daylight and as illuminated signage after dark.
• Unified building graphics and merch so the shop and staff wear the same identity.
• Built repeatable art files for embroidery, vinyl, and print across multiple SKUs.

Tools Used

• Adobe Illustrator & Photoshop
• Environmental graphic and signage production
• Embroidery and apparel decoration files