Fort Rock Brewing Company

Overview

Fort Rock Brewing needed a cohesive look across cans, cases, and campaign imagery—bold enough for cold-box retail, still grounded in craft authenticity. Work spanned illustration-forward packaging, color systems, and composited brand scenes for web and social.

Main Tasks

• Develop packaging concepts and final can art for seasonal and core lineup releases.
• Establish palette, typography, and graphic motifs that extend across touchpoints.
• Produce high-resolution print-ready assets and retouched brand compositions.
• Collaborate with production on proofs, finishes, and color consistency on press.

Accomplishments

• Delivered shelf-forward packaging that reads clearly at distance and in low light.
• Unified illustration style and logo lockups across multiple SKUs.
• Supported faster stakeholder sign-off with clear mockups and print specifications.

Tools Used

• Adobe Illustrator & Photoshop
• Figma (layouts & handoff where applicable)
• Color-managed print workflows (PDF/X, spot + process)